When ancient myth meets contemporary self‑care, a new kind of alchemy emerges—one that blends storytelling, botanical science, and artisanal craftsmanship. Persephone, the Greek goddess who traverses the realms of spring’s bloom and the underworld’s shadow, has become a potent muse for the natural‑beauty industry. From body oils that echo her seasonal duality to candle workshops that teach participants how to channel her planetary correspondences, the market is witnessing a surge of products that carry more than fragrance